Maroni | Brand identity design

Maroni | Brand identity design

Aaron and Marie


Maroni is an up-and-coming hat and fashion retailer run by Marie and Aaron.


The Maroni brand is all about mixing it up, pairing shapes with patterns and standing out from the crowd. This is what formed a key component of the design. Bold and timeless were also key factors to be considered in the design and after a couple of discovery sessions, we were able to achieve the right balance by manipulating the letterforms to create shape, whilst maintaining structure and presence. I also worked with Aaron and Marie to craft a brand strategy that will help guide them through their business adventure. Injecting designs with meaning and purpose is one of the things I do best, and for Maroni, their brand essence was able to be summed up into the phrase: “unapologetic style”.


  • Branding and logo design
  • Brand strategy
  • Brand style guide


“We are in the process of launching a startup business shopmaroni.com. We were so excited to start working with Jo. Jo is very professional and extremely talented. She really helped us bring our vision to life and we couldn’t be happier with the final outcome, even when we weren’t quite sure what that looked like. We highly recommend Jo for anyone looking to build their brand. Jo has been fantastic at guiding us through the process and adapted very well to our feedback.”

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