Logo design for a radically different natural deodorant brand.
The brand (passion project).
"Designed with popping colours to stand out from other natural beauty brands. Fiore (Italian for flower) are a startup natural deodorant brand for women. Modern, fresh, feminine and fuss-free, Fiore required a bright, trendy colour palette to appeal to 20-somethings who are highly engaged with the beauty industry. Fiore are anything but ‘boring’, and wanted something new and radical to speak to their target audience."
Primary logo lockup
Secondary logo lockup
Vibrant colour pairings for Fiore's fun and zesty scents.
Versatility to explore branded designs for packaging and marketing material.