Image of girl wearing a hat with the Maroni logo design presented over the top. Logo design by Jo Collinge Creative
Maroni – Brand Strategy and Identity Design
March 13, 2021
Laptop displaying website design for KB Nutrition
KB Nutrition – Logo design & web design
September 13, 2021

Bold & beautiful
design for an inclusive
lingerie label

Bold & beautiful
design for an inclusive
lingerie label

 

The brand


“In the nude” is an inclusive lingerie brand for every-body with a one-size-fits all approach, making women feel confident and comfortable in your own skin. The brand required a bold yet feminine design to reflect the brand’s vision. The dot on the ‘i’ is balanced by the full stop, or “period” at the end, a subtle reference to women’s menstrual cycles and body positivity. The ‘two dots’ are another indirect ode to female empowerment representing the “free the nip” movement. #gothegirls

Primary logo lockup.


Secondary logo lockup.

Logo submark.

 
Colour

Monochrome colour palette.


 
Dark

Burnt Charcoal.

Light

Silver.

Label design
Font

The font has a stenciled, cut-out effect giving off the illusion of being “bare”, or in the nude.

Pattern design

Bold repeat of the logo submark for use in packaging and other marketign material.