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Website design and graphic design for a boutique Pilates studio

Website design and graphic design for a boutique Pilates studio


The brand

Pilateswise is a boutique Pilates studio based in Manly on Sydney's Northern Beaches, and owned by Karol Garcia. Karol approached me to help with the logo design and website design for the launch of her new Northern Beaches studio in 2016. Karol already had a logo design concept from a business partner at the time who partially owned Pilateswise. The brief was to tweak and freshen up the existing logo, without changing the core design. I worked closely with Karol to achieve the right look and feel for the logo which I then applied to the website design. Since then, I've continued to work with Karol on various graphic design and marketing projects.

Primary logo lockup
Secondary logo lockup
Logo submark

Energising, colourful, transformational.


Royal purple.


Russian violet.


Middle grey.

Flyers & stationery

DL Price list, posters, signage and business cards

Jo helped me to create a business image, logo design, website, business cards, street signs and brochures, as well as helping to set up my Instagram account and Facebook pages. As a small business all of this can be overwhelming, especially when you are extremely busy getting ready to open a business. I left everything in Jo’s hands, and it was all perfect. She understood what I wanted, and how I wanted people to perceive my business, my values and level of service, and why my business is outstanding from others.

Karol Garcia