Image of girl wearing a hat with the Maroni logo design presented over the top. Logo design by Jo Collinge Creative
Maroni – Brand Strategy and Identity Design
March 13, 2021

Graphic design,
branding & web design
for a Sunshine Coast copywriter.

Graphic design, branding & web design for a Sunshine Coast copywriter.

 

The brand


Social Swell is a Sunshine Coast based SEO and copywriting business, founded and run by Dom Kimber. Dom started her business in 2017, initially approaching me to create a unique brand identity that would help her get off the ground and build a recognisable presence as a savvy, local copywriter and SEO specialist. I have continued to work with Dom, developing the Social Swell brand and designing her new website, which launched in 2020.


Deliverables:

  • Brand identity and logo design
  • Brand style guide
  • Letterheads and business cards
  • Social media illustrations and graphic design
  • E-books and digital downloads designed according to the Social Swell brand
  • Event collateral
  • Primary logo lockup

    Secondary logo lockup
    Logo submark
     

    Stationery design

    Business cards and letterheads.


     
    Colour

    Beach vibes with a pop of sunset peach


     
    Primary.

    Dark cornflower blue.

    Secondary.

    Vivid tangerine.

    Tertiary.

    Alicia blue.


    Social media illustrations
    • illustration of a girl with messy hair, by Jo Collinge Creative
    • Illustration of a fiddle leaf tree with the words "grow organically", by Jo Collinge Creative
    • Illustration of a girl's legs wearing ripped jeans with the words "choose your direction" and arrows on either side. Illustrated by Jo Collinge Creative
     

    Web design & digital media


     
    ''
    Jo took the time to understand my business, brand and vision and delivered a website design that was even better than I had imagined. Since rebranding and launching my new website, my leads have improved, my bookings have increased and I am now fully booked for the first time since starting my business. If you are looking for tailored web design that reflects your brand and is geared towards conversion Jo is your gal.

    Dom Kimber

    Social Swell