Image of girl wearing a hat with the Maroni logo design presented over the top. Logo design by Jo Collinge Creative
Maroni – Brand Strategy and Identity Design
March 13, 2021

Graphic design,
branding & web design
for a Sunshine Coast copywriter.

Website design presentation on multiple devices, by Jo Collinge Creative

Graphic design, branding & web design for a Sunshine Coast copywriter.

 

The brand

Social Swell is a Sunshine Coast based SEO and copywriting business, founded and run by Dom Kimber. Dom started her business in 2017, initially approaching me to create a unique brand identity that would help her get off the ground and build a recognisable presence as a savvy, local copywriter and SEO specialist. I have continued to work with Dom, developing the Social Swell brand and designing her new website, which launched in 2020.


Deliverables:

  • Brand identity and logo design
  • Brand style guide
  • Letterheads and business cards
  • Social media illustrations and graphic design
  • E-books and digital downloads designed according to the Social Swell brand
  • Event collateral

    • Social Swell – Branding and Web Design
    Primary logo lockup
    Social Swell – Branding and Web Design
    Secondary logo lockup
    Social Swell – Branding and Web Design
    Logo submark
     
    Stationery design

    Business cards and letterheads.

    Social Swell – Branding and Web Design
     
    Colour

    Beach vibes with a pop of sunset peach

     
    Social Swell – Branding and Web Design
    Primary.

    Dark cornflower blue.

    Social Swell – Branding and Web Design
    Secondary.

    Vivid tangerine.

    Social Swell – Branding and Web Design
    Tertiary.

    Alicia blue.

    Social media illustrations
    • illustration of a girl with messy hair, by Jo Collinge Creative
    • Illustration of a fiddle leaf tree with the words "grow organically", by Jo Collinge Creative
    • Illustration of a girl's legs wearing ripped jeans with the words "choose your direction" and arrows on either side. Illustrated by Jo Collinge Creative
     
    Web design & digital media
    Social Swell – Branding and Web Design
    Social Swell – Branding and Web Design
    Social Swell – Branding and Web Design
    Portfolio presentation of Social Swell's youtube banner designed by Jo
    Social Swell – Branding and Web Design
    Social Swell – Branding and Web Design
     
    Social Swell – Branding and Web Design

    Dom's review

    ''
    Jo took the time to understand my business, brand and vision and delivered a website design that was even better than I had imagined. Since rebranding and launching my new website, my leads have improved, my bookings have increased and I am now fully booked for the first time since starting my business. If you are looking for tailored web design that reflects your brand and is geared towards conversion Jo is your gal.

    Dom Kimber

    Social Swell
    / Visit website