Great for location based (local) businesses
If you are a location-based business with only a handful of products or services, then you may not need a complex website. Usually less than 5 pages, these smaller websites are designed to help customers learn more about you online, and find out where your business is located offline. You can also add a simple contact form to make it easy for visitors to connect with your business.
Great for service based businesses
If you run a service based, B2B/ B2C or DTC business (like coaching, consulting or financial services for example) you should invest in a lead-generating website. These websites are generally between 5-10 pages long and include calls-to-action and lead magnets that persuade visitors to give you their contact information in exchange for something of value. It’s a great way to automate your email marketing funnel and convert more leads.
Great for product based businesses
If the main part of your business comprises selling physical, or digital, products, then you need an e-commerce website where customers can purchase your products online. E-commerce websites are intricate digital machines with multiple product pages, payment gateways and complex integrations (like customer portals). These websites can be expensive so if you are new to e-commerce, I recommend getting started on Shopify.
Great for health and wellness businesses
If you run a wellness business (like a Pilates or yoga studio) you will need an online bookings system to make it easy for potential clients to purchase class packs and book their next session. Your bookings platform should be integrated into your website for a best-in-class user experience. If possible, try to avoid sending visitors away from your website to a third-party bookings platform.
Great for new freelancers to showcase portfolios
If you are running a freelance side-hustle like graphic design, interior design or maybe you are an artist or illustrator, then a one-page site may be all you need to get started. These websites showcase all your content on one page with anchor links to take visitors to the right section. Links to third-party portfolio sharing networks or social media pages can be displayed as dynamic image grids that update automatically when you publish new work.
Researching the different types of website and figuring out what you need is always a good place to start in narrowing down the plethora of options for web design. Whether you plan on hiring a web designer or choosing the right DIY website builder (like Squarespace or Wix), make sure you know what functions you need your website to perform. Some designers, or DIY website builders may be better suited to one type of website than another.